A Study To Evaluate The Social Media Trends Among University Of Mumbai Students And Its Impact In Education

Abstract

The aim of the study is to identify the impact of growing use of social media sites on the
academic performance of the students of Mumbai universities and colleges. This study
focuses to identify the extent of student’s utilization of social networking sites, their reasons
for using social media, and their social media preference. It also tried to explore how the
different variables such as sex, age, religion, grade level, type of social networking sites, and
the number of hours spent in social media usage affect the extent of their academic
performance. Binary logistic regression analysis and descriptive methods were used. Study
findings showed that a great number of students in University of Mumbai, are addicted to
social media. A study reveals that social media should be used for educational purposes as
well. Study also reveal that majority of the students used Facebook to communicate with their
friends and relatives followed by Instagram. The students were using social media daily for
1-5 hours. Social Media Sites should be expanded and new pages should be created to
enhance academic activities which can be used to improve students’ academic performance.
Students should be under observation while using social media by Teachers and parents