“An Impact Of Entertainment Facilities On Consumer Buying Behavior In The Selected Shopping Malls”

Abstract

The only thing static in human life is “change”. Shopping in India has witnessed a
revolution with the change in consumer behaviour and the whole format of shopping
is also altering. The phenomenon called shopping centre or shopping mall is rocking
India’s- metros and now even the smaller towns are buzzing with the mall mania.
Shopping malls are an emerging trend in the global arena. The first thing that comes
in our mind about the shopping malls is that it is big enclosed building housing a
variety of shops or products. According to historical evidence shopping malls came in
to existence in the middle age, through it was not called so. The concept of
departmental stores came up in the 19th century with the Industrial revolution.
Consumers wanted better shopping experience and this demand gave rise to
emergence of shopping malls in India.