Representation of Anti-Islamic perspective: A Critical Discourse Analysis of Aurat March (2019-2020) in Pakistan

Abstract

This study analyzes the slogan used in Aurat March (2019-2020) on Women’s Day in Pakistan. It finds out
how these slogans represent non-Islamic values in the Islamic society of Pakistan. It employs a qualitative approach as
the design of the present study is critical. Further, it uses Fairclough’s 3d model of Critical Discourse Analysis to
analyze the limited sample which is composed of 19 slogans. The findings of the study have shown that the language
used in the slogans has an ideological purpose; it is used as a tool to spread non-Islamic idealogy among the people.
The Pakistani women held the March to give voice to their rights, however implicitly the manipulation of language in
their slogans demonstrates that they are demanding sex free society as practiced in the west. The results conclude
that the language of slogans used in Aurat March Pakistan (2019-2020) represents non-Islamic ideology as it selects
vulgar and unrefined linguistic patterns that are prohibited in a Muslim society like Pakistan. Thus, the study implies
that the language of slogans can bring ideological change among the people.