Information Sources and Investment Decision among Malaysian Investors: Clarifying the Role of Gender and Product Knowledge

Abstract

This study explore the moderation effect of gender and product knowledge (PK) on the
relationship between information sources (IS) and Islamic unit trust investment decision (IUTID).
Muslim investors in Malaysia was chosen as the respondents for this study. The relationship between the
variable was tested using Partial Least Square Structural Equation Modelling (PLS-SEM). Our results
show that both variables, gender and product knowledge moderate the relationship between information
sources and Islamic unit trust investment decision. The result indicate that information sources strongly
influence Islamic unit trust investment decision when the Muslim investors have low product knowledge.
In addition, the finding also reveal that information sources strongly influence Islamic unit trust
investment decision more for female investors than male investors.