Impact Of Social Media Marketing Strategies On Adolescent Costumer Behavior

Abstract

The advent of digital transformation has significantly altered peoples' lifestyles in the last several years. Social media has developed into a helpful tool in today's world for consumers making purchasing selections. Rapid social media platform growth and acceptance have a significant impact on consumer purchasing decisions. As a result of their early adoption of innovations and developments, Adolescent people nowadays are referred to as innovators. Thus, the primary target audience for social media marketers is children. Owing to its user-friendliness, Adolescent generations are utilizing social media for a variety of purposes, particularly making purchases of goods and services. Analyzing how Adolescent digital consumers view social media influencers and whether or not they impact their purchase intents and choices is the goal of the current study. Primary data was gathered from 200 respondents for this purpose. To accomplish the study's goals, data was tallied and examined using statistical software. Adolescent consumer behavior is a dynamic junction of the digital landscape and youthful consumerism, and social media marketing methods have a significant impact on it. Through the use of social media sites such as Instagram, TikTok, and Snapchat, brands interact with teenagers in a way that has never been seen before, influencing their tastes, opinions, and buying habits. In order to create immersive brand experiences catered to the tastes and habits of digitally native teens, these methods make use of compelling imagery, interactive content, and influencer connections.