Importance Given To Various Attributes Of Candidates Personality By The Voters Of Chandrapur Lok Sabha Constituency

Abstract

The voting behavior of citizens is influenced by a multitude of factors that can vary from person to person. Among many aspects affiliation with a political party is a significant factor because many voters bring into line themselves with a specific party based on common morals, philosophies, or historical ties. Also, personality, charisma, and image of a candidate can have a substantial impact on voter decisions. Voters may be drawn to candidates they perceive as relatable, trustworthy, competent, or charismatic. Personal political beliefs and ideologies play a crucial role. Individuals tend to vote for candidates or parties that align with their values and beliefs on issues such as economic policy, social issues, and government intervention. Understanding these factors is essential for political candidates and parties to modify their messages and campaigns effectively. In assessment of the above, this investigation was supported to measure the citizens views regarding various aspect of the political partys candidate fighting Lok Sabha elections. The study area is Chandrapur Lok Sabha Constituency of Maharashtra. The study has been carried out following standard methods, wherein data was collected from 640 eligible voters using survey method. The collected data was analyzed using numerous arithmetical tests with the aid of SPSS 18.0 Software. Study showed that most of the citizens of Chandrapur Lok Sabha constituency always check the background of candidates and political experience of the candidates. However, caste/ethnicity and religion is given importance only sometimes. However, most of the citizens of study are state that the leadership style of a political partys candidate has high effect on their voting behaviour.