Enhancing Organizational Culture Through Business Communication

Abstract

This paper describes an action research undertaken to establish the connection between effective communication and organizational culture. Considering the fact that we engage in communication on a regular basis, regardless of our location, including our workplaces, it can be inferred that communication is an integral aspect of our everyday conduct. Our habits, conventions, standpoints, and value systems are revealed through our daily behavior, which serves as a reflection of the beliefs and principles we have embraced. The paper successfully addresses the difficulty of identifying organizational culture within specific parameters and demonstrates the correlation between corporate communication and organizational culture. This research conducts a thorough analysis of existing literature and case studies to investigate different communication tactics and their influence on the formation and strengthening of corporate culture.