Communication Research: from Quantitative Methodology to Qualitative Methodology

Abstract

This study aims to shed light on the methodological development of communication research, by addressing the attempt to understand how communication transformed from a phenomenon to a field of research into an academic specialty. Then review the quantitative methodology and how it affects communication research, and explain its advantages and limitations. Let us then focus on the qualitative methodology that effectively contributed to the development of communication research methods and provided the desired addition despite some limitations associated with it.