Women And Youtube: An Examination Of Women's Presence And Attempts To Shape Their Role, A Critical Study

Abstract

Recently, our societies have witnessed a widespread and rapid increase in the use of social media platforms in all their forms, including Facebook, Instagram, Twitter and YouTube. YouTube, in particular, has become the second largest platform in the Arab region in terms of views. It has disseminated its content as a platform for entertainment, education, promotion and advertising. It also offers interactive features and search capabilities, with the site receiving 1.5 billion monthly visits according to 2020 statistics. YouTube's content caters to the needs and desires of its users, including women, who have found many of their goals and aspirations reflected in this content.

This research examines the reality of women's presence on YouTube as content creators and provides a critique of their presence using the foundations of literary criticism.