An Analytical Study On E-Commerce For Sustainable Development In India

Abstract

E commerce has brought a revolution in providing an effective marketing experience to the consumers. The growth of e-commerce in India has transformed the way of shopping, offering convenience to a broad consumer base. The increasing focus of consumers on preferring online as well as eco-friendly products and services has created a huge impact on the e commerce platforms. However, challenges such as meeting increasing demand and ensuring sustainability need urgent attention. This research aims to explore sustainable solutions for the increasing demand in Indian e-commerce, considering environmental and social impacts. This study provides a detailed analysis of the challenges and opportunities or methods by which the emerging e-commerce practices are trying to achieve sustainability.