The Influence Of Social Media On Identity Development And Social Interactions: An Rmpirical Study

Abstract

This empirical study investigates the influence of social media on identity development and social interactions. As digital platforms become integral to daily life, understanding their impact on personal and social dynamics is crucial. The study reveals that a significant majority of participants acknowledge social media's role in shaping their identity, with 57% indicating that their online presence affects how they perceive and present themselves. Additionally, 59% of respondents recognize changes in their interaction patterns due to social media, both online and offline. However, variability in responses highlights that the influence of social media varies among individuals. The findings underscore the dual nature of social media's impactwhile it facilitates connectivity and self-expression, it also introduces complexities in personal and social realms. Suggestions include fostering digital literacy and self-awareness to optimize social media use. Further research is recommended to explore individual differences in social media's impact more deeply.