An Analysis Of The Competitive Landscape In Global Markets

Abstract

Recently, there has been a notable surge in the number of collaborative deals such as
mergers, joint ventures, acquisitions, and consolidation of global value chains. Shorter
product life cycles, growing market ambiguity, shifting consumer needs and preferences, and technical advancements all contribute to the emergence of Globalization. Businesses grow by focusing on the key aspects influencing market dynamics, consumer behavior, and industry trends. Globalization has intensified competition and is essential for organizations to comprehend the competitive landscape. Globalization's key factors include competitiveness, customer satisfaction, innovation, and strategies employed for expansion which are crucial for any business operating in the international scenario. The globalization of marketplaces has been an illustrative characteristic related to the contemporary business environment. The advancement of technology has facilitated the flow of goods and services.