Examining The Impact Of Sustainable Social Media Strategies On Student Enrollment Increase In Higher Education: A Bibliometric Analysis

Abstract

This research explores the impact of sustainable social media techniques on higher education student enrolment growth using bibliometric analysis. This research examines how sustainable social media techniques might attract and engage prospective students. The analysis involves reviewing the literature, counting articles, and finding themes and trends. The results show that sustainable social media tactics may help higher education institutions sell and recruit. Targeted advertising, content production, social media campaigns, and influencer and ambassador involvement may help universities express their value propositions, engage potential students, and build community. These tactics regularly and systematically increase student enrolment. Bibliometric analysis gives a complete picture of research, but it has limits. Qualitative research should be included to this study to further understand students' and institutions' perspectives. Surveys and interviews may illuminate how sustainable social media initiatives affect student enrolment and their effectiveness. This research focuses sustainable social media techniques for higher education marketing and recruiting. These techniques and adapting to the ever-changing social media environment can help universities raise student enrolment, brand recognition, and sustainability practises. Higher education institutions may stay competitive and recruit like-minded students by constantly analysing and modifying their social media tactics.