Regulations And Standards For Economic Transactions In Digital Media In Algeria: A Case Study Of Electronic Advertising

Abstract

This study explores the concept of digital media based on Arab and foreign studies, discussing its modern terminologies, characteristics, and factors leading to its emergence. The significance of this research is evident when examining the mechanisms of oversight used in modern media in general and electronic advertising in particular. The latter is an effective marketing tool in the digital age. The study aims to highlight the efforts of Algerian legislators as outlined in the law related to electronic commerce. The research concludes that electronic advertising is an important tool that brings economic and service institutions closer to customers while ensuring the protection of mutual interests in electronic marketing. Law 18-05 addresses common violations in electronic advertising and the penalties associated with them. The study recommends strengthening regulatory and legal systems to address crimes resulting from the misuse of digital technologies, and emphasizes the need to train personnel with high informational awareness to keep up with technological advancements.