Prevalence Of Food Faddism During Covid-19 Among Housewives Residing In Lucknow

Abstract

This study explores the prevalence and impact of food faddism among housewives in Lucknow during the COVID-19 pandemic, focusing on dietary changes spurred by a desire to boost immunity and mitigate health risks. As primary caregivers, housewives in urban settings often adopted unverified dietary practices influenced by social media, cultural beliefs, and anecdotal recommendations. Key dietary shifts included increased consumption of turmeric, ginger, garlic, and herbal supplements, alongside reduced intake of meat. Traditional ingredients, such as Amla and Giloy, gained popularity, reflecting a turn to familiar remedies amidst uncertainty. This paper examines the social and cultural factors driving these dietary choices, revealing both the potential health benefits and risks of unverified dietary trends. The study underscores the need for nutrition education and science-based health communication to prevent possible nutritional imbalances and ensure safe dietary practices. Findings provide insight into the intersection of health anxieties, cultural beliefs, and digital influence, offering a basis for public health strategies that support informed nutritional choices in households during health crises.