Individualistic Or Collectivistic Approach Of Culture? Understanding Cultural Juxtaposition In India

Abstract

This paper aims to understand the Cultural juxtaposition in India characterized by the coexistence of multiple languages, religions, and traditions within a shared social landscape is one of the defining features of India. This diversity results from centuries of migration, invasions, trade exchanges, and regional development, creating an environment where contrasting cultural elements interact daily. Traditionally India has collectivistic approach of culture but now a days there is transition in this setup. Although traditionally India was classified as a collectivist society, contemporary. Indian researchers proposed that currently India is the amalgamation of collectivism and individualism. Indians tend be collectivists in matter pertaining to the family and individualists in matters pertaining to work. Cultural juxtaposition in India where diverse traditions, beliefs, and lifestyles coexist side by side creates a fertile ground for unique opportunities across sectors and it also gives birth to different challenges as well.