The Importance Of Media Awareness In Civil Society Institutions’ Undertaking Of Their Sufficient Collective Duties

Abstract

One of the most important purposes of God Almighty in creation is to worship Him and populate the universe by achieving human succession, which is considered one of the most important duties. This requires solidarity and cooperation between various skills, different talents, and integrated capabilities, all of which must be in harmony and convergence to establish this lofty religious Sufficient Collective duty. As a result, the ability to undertake the function of populating the universe and being God’s successor on earth is achieved. This is the tradition of Sufficient Collective duties, which aim to establish public good and comprehensive, integrated development.

With the absence of the true concept of collective duties among most members of the Islamic nation, and their retreat from performing their civilizational function, which is considered one of the most important of those duties; it was necessary for the various institutions of society to be concerned with this function, with attention to awareness and comprehensive mobilization. There is no doubt that media institutions and various means of communication have an important and effective role in carrying out the task of awareness, especially at a time when these institutions have become the main factor in directing public opinion, and determining positions and perceptions. Therefore, this research paper came to note their importance and developmental role in motivating individuals and mobilizing their social responsibility towards achieving comprehensive and integrated development by strengthening the establishment of their Sufficient Collective Duties.