Linguistic Deviations In The Language Of Advertisement

Abstract

Nowadays, advertising is becoming an integral part of our daily life and is playing an increasingly significant role in modern society. Many studies have been carried out in this field, and among them the study of advertising language has attracted particular attention from social linguists. The application of language deviation technique is an efficient way in this connection, especially morphological deviation, Phonological; Syntactic and Semantic based deviation. Many questions arise when we talk about linguistic deviation in language of advertisement. For example, why advertisers make use of various linguistics components, especially morphological deviation in language of advertisements? What are the main exploitative means involved in relation with customers and traders when linguistics devices are utilized in advertisements of Pakistani print Media? In employment of linguistics deviations, copywriters more often do not follow linguistics rules and regulations, then why recognition and acceptance is given to language of advertising at large scale? Do linguistics deviations yield any contribution in innovation of language? My study is to find out answers of such questions. Linguistic deviations, chiefly morphological deviation are responsible to promote products and betray customers.