Evaluating The Role Of Communication And Control Processes In Shaping Effective Marketing Strategies: A Strategic Framework For Enhancing Market Performance

Abstract

This research examines how sound communication and control procedures are essential for shaping and using marketing strategies that help improve market performance. It explores how ways of sharing information within a company and its control systems encourage the organization to focus on its marketing targets while reacting to market changes. Using a strategic system, the study looks at how communication works, feedback is managed and control is applied both within marketing and throughout the company. Results from analyzing data across different industry areas indicate that enhanced communication and control methods help organizations improve their marketing activities. These results highlight the importance of joining communication and control as powerful strategies for better using limited resources, finding creative ways to market and remaining ahead of competitors. This study offers useful advice for managers setting out to improve marketing strategies with better communication and controls.