The Influencers Role In Promoting Tourism In Algeria - Field Study

Abstract

This Study aims to Shed Light on the Role of Social Media Influencers in Promoting Tourism in Algeria. In this Regard, a Survey Approach appropriate to the Nature of the Topic under study was adopted, enabling us to Collect the Largest Possible Amount of Data. Based on this, the Study targeted the Largest Possible Number of Users. The Study Sample was intentional in targeting an Audience that typically follows the Content presented by Influencers, specifically those related to Tourism. An Electronic Questionnaire was used as a Data Collection Tool. The Focus in this Research Context was on Both Quantitative and Qualitative Analysis of this Data, with the aim of arriving at accurate results regarding the Phenomenon under Study.