Green Shared Vision As Mediator In Connecting Environmental Csr And Green Product Development Performance

Abstract

The corporate social responsibility is important phenomenon that serves societies from different perspectives. This responsibility inspires organizations and business firms to contribute in societal development thereby considering the various social, economic and
environmental concerns. This study aimed to explore environmental corporate social responsibility towards and green product development performance that are considered as significant phenomena towards the desirability and commitment to attain desired outcomes. This study used the environmental corporate social responsibility as predicting variable in determining green product development performance. The green shared vision is significant phenomenon that is focused upon common and clear strategic directions for shared environmental aspirations and objectives that is internalized by organization members and thus is used as mediating variable in linking predicting and criterion variables of present research study by collecting data from respondents hailing from manufacturing sector of Pakistan. The desired relationships were hypothesized through different hypotheses wherein the results show significant association of predictor, and mediator on criterion variable. The results offered some recommendations to policy makers for revisiting their policies about green practices while future directions may inspire the future researchers to use methodology as guidelines while conducting research.