Presenting The Tremendous Opportunity For Rural Purchase Of Fmcg In Rural Markets

Abstract

A key component of India's thriving economy is the manufacturing and distribution of FMCGs, or fast moving consumer goods. This field affects everyone and everything. Producing companies for fast-moving consumer goods have recently come to see the
rural market as a promising new area to expand into. The sector is seeing increased interest due to rising earnings and improved living standards. More people live in middleincome homes in the countryside than in the cities. As a result, the rural market has expanded steadily over time and currently outweighs its metropolitan counterpart. Across the world, the fast-moving consumer goods industry has found particular success penetrating India's burgeoning middle class. Two hundred valid, filled-out surveys were obtained and used for this study. Effective advertising and distribution of fast-moving consumer goods (FMCG) in rural areas identified as the most influential factors, followed by awareness and availability. Consumers in rural areas are willing to pay a premium for quality FMCG, research shows.