Open Access and Peer-reviewed
Home Journal Issues Guide for Authors Editorial Board Aims & Scope About Journal News & Announcements


Research Article 


E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh.

Abstract
Competitive advantage is considered as a subject that haunts business organizations all over the world due to its importance in the organizations ’quest to increase its profitability and productivity. Hence, this forces the organizations to extend all their efforts, and to follow all the relevant methods and strategies to reach the competitive advantage.
Therefore, this study is aimed at identifying the impact of E-Marketing on the competitive advantage by following three strategies for competitive advantage which are (Cost leadership, Focus, & Differentiation) in Al-Razi Pharmacies in the city of Irbid. The study population consisted of (120) pharmacy workers, for which the researchers distributed (92) questionnaires, where the study used the descriptive and analytical approach to describe the phenomenon in question. Finally, the study found out that E-Marketing has an effect on all the dimensions of the competitive advantage.

Key words: E-Marketing, Competitive Advantage, Al-Razi Pharmacies, Jordan.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Dr. Abdallah Mishael Obeidat
Articles by Enas ahmad al-shannag
Articles by Reema mousa almatarneh
Articles by Hanadi abdulelah alali
Articles by Abdullah yousef shawaqfeh
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. EEO. 2021; 20(5): 196-207. doi:10.17051/ilkonline.2021.05.18


Web Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. http://ilkogretim-online.org//?mno=54428 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.18


AMA (American Medical Association) Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. EEO. 2021; 20(5): 196-207. doi:10.17051/ilkonline.2021.05.18



Vancouver/ICMJE Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. EEO. (2021), [cited April 09, 2021]; 20(5): 196-207. doi:10.17051/ilkonline.2021.05.18



Harvard Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh (2021) E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. EEO, 20 (5), 196-207. doi:10.17051/ilkonline.2021.05.18



Turabian Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. 2021. E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. Elementary Education Online, 20 (5), 196-207. doi:10.17051/ilkonline.2021.05.18



Chicago Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. "E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE." Elementary Education Online 20 (2021), 196-207. doi:10.17051/ilkonline.2021.05.18



MLA (The Modern Language Association) Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh. "E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE." Elementary Education Online 20.5 (2021), 196-207. Print. doi:10.17051/ilkonline.2021.05.18



APA (American Psychological Association) Style

Dr. Abdallah Mishael Obeidat, Enas ahmad al-shannag, Reema mousa almatarneh, Hanadi abdulelah alali, Abdullah yousef shawaqfeh (2021) E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE. Elementary Education Online, 20 (5), 196-207. doi:10.17051/ilkonline.2021.05.18








AUTHOR LOGIN

REVIEWER LOGIN

Indexed
&
Abstracted


Indexing

İlköğretim Online (IOO) - Elementary Education Online (EEO) is indexed in:


ABOUT JOURNAL
POLICIES
STATEMENTS