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Research Article 


IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid.

Abstract
The rapid increase and usage of mobile phones around the world has opened the door for a new age of marketing. The study looks into the consumerís attitude on mobile advertising. Entertainment, information, credibility and irritation were taken as independent variables. The questionnaire was made on a 5 point Likert scale. 40 questionnaires were distributed to two cities, Karachi and Quetta. Pearson Correlation test was applied in this study. The results showed that entertainment, information and credibility were positively related to mobile advertising. Irritation was negatively related to mobile advertising. More variables are needed to be considered for future research.

Key words: SMS Advertising, Attitude, Information


 
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How to Cite this Article
Pubmed Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. EEO. 2021; 20(5): 860-868. doi:10.17051/ilkonline.2021.05.91


Web Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. http://ilkogretim-online.org//?mno=55839 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.91


AMA (American Medical Association) Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. EEO. 2021; 20(5): 860-868. doi:10.17051/ilkonline.2021.05.91



Vancouver/ICMJE Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. EEO. (2021), [cited April 09, 2021]; 20(5): 860-868. doi:10.17051/ilkonline.2021.05.91



Harvard Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid (2021) IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. EEO, 20 (5), 860-868. doi:10.17051/ilkonline.2021.05.91



Turabian Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. 2021. IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. Elementary Education Online, 20 (5), 860-868. doi:10.17051/ilkonline.2021.05.91



Chicago Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. "IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE." Elementary Education Online 20 (2021), 860-868. doi:10.17051/ilkonline.2021.05.91



MLA (The Modern Language Association) Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid. "IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE." Elementary Education Online 20.5 (2021), 860-868. Print. doi:10.17051/ilkonline.2021.05.91



APA (American Psychological Association) Style

Khurran Shahzad, Anam Bhatti, Luigi Pio Leonardo Cavaliere, Anam Javaid (2021) IMPACT OF MOBILE ADVERTISING ON CONSUMERS ATTITUDE. Elementary Education Online, 20 (5), 860-868. doi:10.17051/ilkonline.2021.05.91








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