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Research Article 


CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY

Manidayanand, Dr. K. Neelamegam.

Abstract
Banking is one of the oldest professions known to mankind. It has undergone many a transition and internet banking is the latest in the list of such transformations. Banking is a key industry in the service sector. Customer satisfaction is the state of mind that customers have about a bank when their expectations have been met or exceeded over lifetime of the service. Nonetheless, enhanced technology was deployed to extend the backoffice to the front office (integrated system). This extension helps to enable the banking industry to offer their services via the Internet. A study of services provided by ICICI bank and State Bank of India is carried out and customersí perception is compared.

Key words: Customer Perception, Bank Services


 
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Pubmed Style

Manidayanand, Dr. K. Neelamegam. CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. EEO. 2021; 20(5): 2005-2013. doi:10.17051/ilkonline.2021.05.220


Web Style

Manidayanand, Dr. K. Neelamegam. CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. http://ilkogretim-online.org//?mno=60953 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.220


AMA (American Medical Association) Style

Manidayanand, Dr. K. Neelamegam. CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. EEO. 2021; 20(5): 2005-2013. doi:10.17051/ilkonline.2021.05.220



Vancouver/ICMJE Style

Manidayanand, Dr. K. Neelamegam. CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. EEO. (2021), [cited April 09, 2021]; 20(5): 2005-2013. doi:10.17051/ilkonline.2021.05.220



Harvard Style

Manidayanand, Dr. K. Neelamegam (2021) CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. EEO, 20 (5), 2005-2013. doi:10.17051/ilkonline.2021.05.220



Turabian Style

Manidayanand, Dr. K. Neelamegam. 2021. CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. Elementary Education Online, 20 (5), 2005-2013. doi:10.17051/ilkonline.2021.05.220



Chicago Style

Manidayanand, Dr. K. Neelamegam. "CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY." Elementary Education Online 20 (2021), 2005-2013. doi:10.17051/ilkonline.2021.05.220



MLA (The Modern Language Association) Style

Manidayanand, Dr. K. Neelamegam. "CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY." Elementary Education Online 20.5 (2021), 2005-2013. Print. doi:10.17051/ilkonline.2021.05.220



APA (American Psychological Association) Style

Manidayanand, Dr. K. Neelamegam (2021) CUSTOMER PERCEPTION TOWARDS SERVICES PROVIDED BY PUBLIC SECTOR AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY. Elementary Education Online, 20 (5), 2005-2013. doi:10.17051/ilkonline.2021.05.220








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