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Research Article 


Building Brand Image: A Multi-Perspective Analysis

Nitin Kumar Saxena, Upinder Dhar.

Abstract
The power and the impact of a strong brand image have extended to several areas other than the marketplace and consumer choice. In a market, overcrowded with brands, models and multiple options, how could one create a difference – this is the challenge faced by many companies across the globe. In a crowded category, it is useful to identify a benefit unexploited by the competitions. Owing to these reasons, the focus on brands and the importance of brand image is a growing trend amongst business owners and business managers. This is hardly surprising because a strong brand image is an asset for any business generating income and creating business value. This paper is the end-result of a crosssectional research and their strategic thrusts on various dimensions of building brand image in the marketplace. The paper highlights research when an organization uses industry image, corporate image, event sponsorships, online product reviews, green advertisement, celebrity endorsement along with functional benefits and other strategies for building brand image. However, the rules of building a brand image are not as simple as they look. It needs a more scientific application of strategic ideas corresponding to the segment and categories that the brand manager target to make brand image building a great success.

Key words: Brand Image, Customer Value, Functional Benefits, Image Fit, Online Review


 
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How to Cite this Article
Pubmed Style

Nitin Kumar Saxena, Upinder Dhar. Building Brand Image: A Multi-Perspective Analysis. EEO. 2021; 20(5): 3885-3892. doi:10.17051/ilkonline.2021.05.425


Web Style

Nitin Kumar Saxena, Upinder Dhar. Building Brand Image: A Multi-Perspective Analysis. http://ilkogretim-online.org//?mno=68259 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.425


AMA (American Medical Association) Style

Nitin Kumar Saxena, Upinder Dhar. Building Brand Image: A Multi-Perspective Analysis. EEO. 2021; 20(5): 3885-3892. doi:10.17051/ilkonline.2021.05.425



Vancouver/ICMJE Style

Nitin Kumar Saxena, Upinder Dhar. Building Brand Image: A Multi-Perspective Analysis. EEO. (2021), [cited April 09, 2021]; 20(5): 3885-3892. doi:10.17051/ilkonline.2021.05.425



Harvard Style

Nitin Kumar Saxena, Upinder Dhar (2021) Building Brand Image: A Multi-Perspective Analysis. EEO, 20 (5), 3885-3892. doi:10.17051/ilkonline.2021.05.425



Turabian Style

Nitin Kumar Saxena, Upinder Dhar. 2021. Building Brand Image: A Multi-Perspective Analysis. Elementary Education Online, 20 (5), 3885-3892. doi:10.17051/ilkonline.2021.05.425



Chicago Style

Nitin Kumar Saxena, Upinder Dhar. "Building Brand Image: A Multi-Perspective Analysis." Elementary Education Online 20 (2021), 3885-3892. doi:10.17051/ilkonline.2021.05.425



MLA (The Modern Language Association) Style

Nitin Kumar Saxena, Upinder Dhar. "Building Brand Image: A Multi-Perspective Analysis." Elementary Education Online 20.5 (2021), 3885-3892. Print. doi:10.17051/ilkonline.2021.05.425



APA (American Psychological Association) Style

Nitin Kumar Saxena, Upinder Dhar (2021) Building Brand Image: A Multi-Perspective Analysis. Elementary Education Online, 20 (5), 3885-3892. doi:10.17051/ilkonline.2021.05.425








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