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Research Article 


PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES

C. Prithivirajan, Dr. D. ELANGOVAN.

Abstract
The main aim of the study was to find out the perception regarding service quality of policy holders with respect to gender, locality and marital status. Survey method was adopted for this study. The sample consists of 800 policy holders in Ariyalur district. Simple Random Sampling Technique was used. Perception regarding Service Quality Scale for policy holder self made tool developed by the investigator (2019) was used to collect the data. The statistical technique used was t test and F test. The findings of the study were: (i) There is no significant difference among male, female and transgender policy holder in their tangibles, reliability, responsiveness, assurance, empathy and perception regarding service quality. (ii) There is no significant difference between semi urban and rural policy holder in their tangibles, reliability, responsiveness, assurance, empathy and perception regarding service quality and (iii) there is no significant difference between married and unmarried policy holder in their tangibles, reliability, responsiveness, assurance, empathy and perception regarding service quality. The educational implications and suggestions for further study are also given as per the findings of the study.

Key words: Perception regarding service quality, Policy Holders, Insurance Companies


 
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Pubmed Style

C. Prithivirajan, Dr. D. ELANGOVAN. PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. EEO. 2021; 20(5): 5489-5493. doi:10.17051/ilkonline.2021.05.617


Web Style

C. Prithivirajan, Dr. D. ELANGOVAN. PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. http://ilkogretim-online.org//?mno=75263 [Access: April 21, 2021]. doi:10.17051/ilkonline.2021.05.617


AMA (American Medical Association) Style

C. Prithivirajan, Dr. D. ELANGOVAN. PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. EEO. 2021; 20(5): 5489-5493. doi:10.17051/ilkonline.2021.05.617



Vancouver/ICMJE Style

C. Prithivirajan, Dr. D. ELANGOVAN. PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. EEO. (2021), [cited April 21, 2021]; 20(5): 5489-5493. doi:10.17051/ilkonline.2021.05.617



Harvard Style

C. Prithivirajan, Dr. D. ELANGOVAN (2021) PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. EEO, 20 (5), 5489-5493. doi:10.17051/ilkonline.2021.05.617



Turabian Style

C. Prithivirajan, Dr. D. ELANGOVAN. 2021. PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. Elementary Education Online, 20 (5), 5489-5493. doi:10.17051/ilkonline.2021.05.617



Chicago Style

C. Prithivirajan, Dr. D. ELANGOVAN. "PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES." Elementary Education Online 20 (2021), 5489-5493. doi:10.17051/ilkonline.2021.05.617



MLA (The Modern Language Association) Style

C. Prithivirajan, Dr. D. ELANGOVAN. "PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES." Elementary Education Online 20.5 (2021), 5489-5493. Print. doi:10.17051/ilkonline.2021.05.617



APA (American Psychological Association) Style

C. Prithivirajan, Dr. D. ELANGOVAN (2021) PERCEPTION REGARDING SERVICE QUALITY OF POLICY HOLDER IN INSURANCE COMPANIES. Elementary Education Online, 20 (5), 5489-5493. doi:10.17051/ilkonline.2021.05.617








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