Open Access and Peer-reviewed
Home Journal Issues Guide for Authors Editorial Board Aims & Scope About Journal News & Announcements


Research Article 


Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz.

Abstract
This study spotlights the effect of experimental advertising on the advertising credibility of banking sector in Pakistan. In this study we considered all dimensions of experimental advertising i.e. cognitive, sensory, emotional, relational and behavioral to predict the behavior of business graduates towards the advertising appeal of both conventional and Islamic banks advertising. We analyzed the responses of 400 business graduates regarding the advertising appeals of both conventional and Islamic banks. We applied SEM to test the hypothesis of the study. The findings revealed that all five dimensions i.e. cognitive, sensory, emotional, relational and behavioral aspects of experimental advertising have positive significant effect on the advertising credibility of both conventional and Islamic banks in Pakistan. This study contributes in many ways. This study will add quality literature from Pakistani contacts, more ever, it will help the decision makers in designing their advertising strategies and promotional campaigns.

Key words: experimental advertising, credibility, banking sector, SEM, Pakistan


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Muhammad Saleem Zardari
Articles by Dr Rehman Gul Gilal
Articles by Arman Khan
Articles by Abdul Rehman
Articles by Muhammad Ali Awan
Articles by Gul Nawaz
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. EEO. 2021; 20(5): 6279-6290. doi:10.17051/ilkonline.2021.05.707


Web Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. http://ilkogretim-online.org//?mno=77382 [Access: April 29, 2021]. doi:10.17051/ilkonline.2021.05.707


AMA (American Medical Association) Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. EEO. 2021; 20(5): 6279-6290. doi:10.17051/ilkonline.2021.05.707



Vancouver/ICMJE Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. EEO. (2021), [cited April 29, 2021]; 20(5): 6279-6290. doi:10.17051/ilkonline.2021.05.707



Harvard Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz (2021) Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. EEO, 20 (5), 6279-6290. doi:10.17051/ilkonline.2021.05.707



Turabian Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. 2021. Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. Elementary Education Online, 20 (5), 6279-6290. doi:10.17051/ilkonline.2021.05.707



Chicago Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. "Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan." Elementary Education Online 20 (2021), 6279-6290. doi:10.17051/ilkonline.2021.05.707



MLA (The Modern Language Association) Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz. "Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan." Elementary Education Online 20.5 (2021), 6279-6290. Print. doi:10.17051/ilkonline.2021.05.707



APA (American Psychological Association) Style

Muhammad Saleem Zardari, Dr Rehman Gul Gilal, Arman Khan, Abdul Rehman, Muhammad Ali Awan, Gul Nawaz (2021) Experimental advertising various dimensions and advertisement Credibility. An Evidence from two banking sectors of Pakistan. Elementary Education Online, 20 (5), 6279-6290. doi:10.17051/ilkonline.2021.05.707








AUTHOR LOGIN

REVIEWER LOGIN

Indexed
&
Abstracted


Indexing

İlköğretim Online (IOO) - Elementary Education Online (EEO) is indexed in:


ABOUT JOURNAL
POLICIES
STATEMENTS