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Research Article 


Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH.

Abstract
Purpose of this paper is to know the perception of investors towards Mutual fund in Indian scenario along with the moderation effect in the perception based on the risk profile of the investors. Data was collected through structured questionnaire from selected sample size and finally 200 responses were used to justify the structure. The study was done with seven constructs namely Market Trends, Return prospect, Technology support, Purpose of Mutual fund investments, Service offered by Mutual fund provider, Investor satisfaction and Investor Advocacy. A structural model was arrived trying various combinations among the variables considered and finally a model with better fit was explored. Overall the moderation effect based on Risk profile seems not significant except the schemes preferred by the investors vary based on the risk profile. Investor Advocacy being the final dependent variable had a direct influence from Investor satisfaction. Other variable considered had a direct relationship with the Investor satisfaction.

Key words: Mutual funds, Perception, Investor satisfaction, Investor Advocacy


 
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Pubmed Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. EEO. 2021; 20(6): 894-900. doi:10.17051/ilkonline.2021.06.097


Web Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. http://ilkogretim-online.org//?mno=102275 [Access: July 26, 2021]. doi:10.17051/ilkonline.2021.06.097


AMA (American Medical Association) Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. EEO. 2021; 20(6): 894-900. doi:10.17051/ilkonline.2021.06.097



Vancouver/ICMJE Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. EEO. (2021), [cited July 26, 2021]; 20(6): 894-900. doi:10.17051/ilkonline.2021.06.097



Harvard Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH (2021) Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. EEO, 20 (6), 894-900. doi:10.17051/ilkonline.2021.06.097



Turabian Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. 2021. Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. Elementary Education Online, 20 (6), 894-900. doi:10.17051/ilkonline.2021.06.097



Chicago Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. "Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile." Elementary Education Online 20 (2021), 894-900. doi:10.17051/ilkonline.2021.06.097



MLA (The Modern Language Association) Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH. "Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile." Elementary Education Online 20.6 (2021), 894-900. Print. doi:10.17051/ilkonline.2021.06.097



APA (American Psychological Association) Style

Dr. S. SARAVANAN, Dr. V. VISWAPRAKASH (2021) Investor’s Perception Regarding Mutual Funds Considering Moderation Effect Of Investor’s Risk Profile. Elementary Education Online, 20 (6), 894-900. doi:10.17051/ilkonline.2021.06.097








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