An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success

Muhammad Adeel; Norazlyn Kamal Basha; Ng Siew Imm; Choo Wei Chong

doi:10.17051/ilkonline.2020.04.764624

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EEO. 2020; 19(4): 2598-2613

doi: 10.17051/ilkonline.2020.04.764624

An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong.

Abstract
The primary purpose of this study is to observe the relationship between knowledge type, organizational learning, and new product launch success.The present study was conducted through positivism philosophy, and by employing RBVtheory and double loop learning theory for framing the hypotheses. Furthermore, the study also employed a deductive approach, explanatory research design, and a quantitative methodology. In all, 211 samples were collected from the leather gloves industry in Sialkot Pakistan.Besides, the use of Smart-PLS and SPSS was used in analyzing and developing the model of the present study. As such, the outcome of the analysis revealed that all five hypotheses were supported. Based on this, it is hoped that this finding will assist the policymakers, the government of Pakistan, firms owners, managers, as well as other stakeholders to formulate the succeeding policy and practice. Finally, it is recommended for further research to employ other organizational resource variables, which are not included in this study.

Key words: knowledge tacitness, knowledge complexity, organizational learning, new product launch success (NPLS), new product development (NPD), RBV theory, double loop learning theory, leather gloves industry

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Pubmed Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. EEO. 2020; 19(4): 2598-2613. doi:10.17051/ilkonline.2020.04.764624

Web Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. https://ilkogretim-online.org/?mno=59173 [Access: September 07, 2023]. doi:10.17051/ilkonline.2020.04.764624

AMA (American Medical Association) Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. EEO. 2020; 19(4): 2598-2613. doi:10.17051/ilkonline.2020.04.764624

Vancouver/ICMJE Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. EEO. (2020), [cited September 07, 2023]; 19(4): 2598-2613. doi:10.17051/ilkonline.2020.04.764624

Harvard Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong (2020) An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. EEO, 19 (4), 2598-2613. doi:10.17051/ilkonline.2020.04.764624

Turabian Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. 2020. An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. Elementary Education Online, 19 (4), 2598-2613. doi:10.17051/ilkonline.2020.04.764624

Chicago Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. "An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success." Elementary Education Online 19 (2020), 2598-2613. doi:10.17051/ilkonline.2020.04.764624

MLA (The Modern Language Association) Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong. "An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success." Elementary Education Online 19.4 (2020), 2598-2613. Print. doi:10.17051/ilkonline.2020.04.764624

APA (American Psychological Association) Style

Muhammad Adeel, Norazlyn Kamal Basha, Ng Siew Imm, Choo Wei Chong (2020) An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success. Elementary Education Online, 19 (4), 2598-2613. doi:10.17051/ilkonline.2020.04.764624

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