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Research Article 


The Role of Memes on Emotional Contagion

Sara Tabatabaei, Elena Anatolievna Ivanova.

Abstract
Cyberspace, centered on social media, has dominated the majority of media consumption in the present age. An overview of users' communication patterns in social media shows that Internet memes have been used as a form of online rhetoric. In addition to global memes, each country and culture has its own memes that appear in the form of image, text, videos or their combination on online social networks and express social, political, cultural and economic issues as well as global events. This study builds on reviewing various research to argue that internet memes play an important role in emotional contagion (fear, anger, happiness, etc.). The repetition, sharing and trendiness of a meme among users indicate the transmission of a special emotion and feeling. Also, the degree of virality of the meme depends on the popularity, acceptability and importance of the meme’s message. To create a meme, users must pay attention to different factors such as time, character, attractiveness, desensitization, image and audience demand. Memes can be used in various fields such as politic, economic (marketing) and other.

Key words: Meme, Emotional Contagion, Social media, Social network


 
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Pubmed Style

Sara Tabatabaei, Elena Anatolievna Ivanova. The Role of Memes on Emotional Contagion . EEO. 2021; 20(5): 6028-6036. doi:10.17051/ilkonline.2021.05.676


Web Style

Sara Tabatabaei, Elena Anatolievna Ivanova. The Role of Memes on Emotional Contagion . http://ilkogretim-online.org//?mno=76768 [Access: April 27, 2021]. doi:10.17051/ilkonline.2021.05.676


AMA (American Medical Association) Style

Sara Tabatabaei, Elena Anatolievna Ivanova. The Role of Memes on Emotional Contagion . EEO. 2021; 20(5): 6028-6036. doi:10.17051/ilkonline.2021.05.676



Vancouver/ICMJE Style

Sara Tabatabaei, Elena Anatolievna Ivanova. The Role of Memes on Emotional Contagion . EEO. (2021), [cited April 27, 2021]; 20(5): 6028-6036. doi:10.17051/ilkonline.2021.05.676



Harvard Style

Sara Tabatabaei, Elena Anatolievna Ivanova (2021) The Role of Memes on Emotional Contagion . EEO, 20 (5), 6028-6036. doi:10.17051/ilkonline.2021.05.676



Turabian Style

Sara Tabatabaei, Elena Anatolievna Ivanova. 2021. The Role of Memes on Emotional Contagion . Elementary Education Online, 20 (5), 6028-6036. doi:10.17051/ilkonline.2021.05.676



Chicago Style

Sara Tabatabaei, Elena Anatolievna Ivanova. "The Role of Memes on Emotional Contagion ." Elementary Education Online 20 (2021), 6028-6036. doi:10.17051/ilkonline.2021.05.676



MLA (The Modern Language Association) Style

Sara Tabatabaei, Elena Anatolievna Ivanova. "The Role of Memes on Emotional Contagion ." Elementary Education Online 20.5 (2021), 6028-6036. Print. doi:10.17051/ilkonline.2021.05.676



APA (American Psychological Association) Style

Sara Tabatabaei, Elena Anatolievna Ivanova (2021) The Role of Memes on Emotional Contagion . Elementary Education Online, 20 (5), 6028-6036. doi:10.17051/ilkonline.2021.05.676








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