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INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt*, Saira Farooqi.

Abstract
Impulse buying is the consumption that is unplanned and decided on the spot. The objective of this study is to understand the impulse buying behaviour in Pakistan and scrutinize the reasons and factors that affect impulse buying behaviour. In this study, we observed how materialism and depression in Individuals affect their purchase intentions. The Self-Completion theory is used in this paper to investigate the relation of variables with Impulse Buying. Data is computed and analyzed by using SPSS Process macro is employed to test hypotheses. The results demonstrate that consumer materialistic values predict impulse buying and depression. The study also finds that there is a significant influence of depression on impulse buying. Next, the study states a positive intervening role of depression between materialism on impulse buying. Finally, the outcomes state that confidence moderates the connection between materialism and impulse buying through depression.

Key words: Materialism; depression; impulse buying behaviour


 
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How to Cite this Article
Pubmed Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. EEO. 2021; 20(5): 6104-6117. doi:10.17051/ilkonline.2021.05.686


Web Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. http://ilkogretim-online.org//?mno=76973 [Access: April 27, 2021]. doi:10.17051/ilkonline.2021.05.686


AMA (American Medical Association) Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. EEO. 2021; 20(5): 6104-6117. doi:10.17051/ilkonline.2021.05.686



Vancouver/ICMJE Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. EEO. (2021), [cited April 27, 2021]; 20(5): 6104-6117. doi:10.17051/ilkonline.2021.05.686



Harvard Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi (2021) INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. EEO, 20 (5), 6104-6117. doi:10.17051/ilkonline.2021.05.686



Turabian Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. 2021. INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. Elementary Education Online, 20 (5), 6104-6117. doi:10.17051/ilkonline.2021.05.686



Chicago Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. "INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL." Elementary Education Online 20 (2021), 6104-6117. doi:10.17051/ilkonline.2021.05.686



MLA (The Modern Language Association) Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi. "INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL." Elementary Education Online 20.5 (2021), 6104-6117. Print. doi:10.17051/ilkonline.2021.05.686



APA (American Psychological Association) Style

Khadija Mukhtar, Dr Ghulam Abid, Maryam Rehmat, Tahira Hassan Butt, Saira Farooqi (2021) INFLUENCE OF MATERIALISM ON IMPULSE BUYING: MODERATED MEDIATION MODEL. Elementary Education Online, 20 (5), 6104-6117. doi:10.17051/ilkonline.2021.05.686








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