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Research Article 


Nation Branding And Its Significance; A Literature Perspective

Tiwa Park.

Abstract
The marketers keenly focus on branding for developing effective positioning strategies. The branding concept is also positioned on the basis of country of origin and termed as nation branding. This study highlighted the important components and aspects of nation branding that can help marketers and researchers derive new strategies. Moreover, the research has focused on deep literature analysis for explaining the brand personality, identity and image. This analysis is limited to nation branding and its significance; future studies can quantitatively explain this concept.

Key words: Nation branding, Brand Personality, Brand Image, Brand Identity


 
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How to Cite this Article
Pubmed Style

Tiwa Park. Nation Branding And Its Significance; A Literature Perspective. EEO. 2021; 20(6): 947-959. doi:10.17051/ilkonline.2021.06.103

Web Style

Tiwa Park. Nation Branding And Its Significance; A Literature Perspective. https://ilkogretim-online.org/?mno=105958 [Access: April 05, 2022]. doi:10.17051/ilkonline.2021.06.103

AMA (American Medical Association) Style

Tiwa Park. Nation Branding And Its Significance; A Literature Perspective. EEO. 2021; 20(6): 947-959. doi:10.17051/ilkonline.2021.06.103


Vancouver/ICMJE Style

Tiwa Park. Nation Branding And Its Significance; A Literature Perspective. EEO. (2021), [cited April 05, 2022]; 20(6): 947-959. doi:10.17051/ilkonline.2021.06.103


Harvard Style

Tiwa Park (2021) Nation Branding And Its Significance; A Literature Perspective. EEO, 20 (6), 947-959. doi:10.17051/ilkonline.2021.06.103


Turabian Style

Tiwa Park. 2021. Nation Branding And Its Significance; A Literature Perspective. Elementary Education Online, 20 (6), 947-959. doi:10.17051/ilkonline.2021.06.103


Chicago Style

Tiwa Park. "Nation Branding And Its Significance; A Literature Perspective." Elementary Education Online 20 (2021), 947-959. doi:10.17051/ilkonline.2021.06.103


MLA (The Modern Language Association) Style

Tiwa Park. "Nation Branding And Its Significance; A Literature Perspective." Elementary Education Online 20.6 (2021), 947-959. Print. doi:10.17051/ilkonline.2021.06.103


APA (American Psychological Association) Style

Tiwa Park (2021) Nation Branding And Its Significance; A Literature Perspective. Elementary Education Online, 20 (6), 947-959. doi:10.17051/ilkonline.2021.06.103





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